The history of the Psenner Distillery is indelibly characterised by that of the company's founder, Ludwig Psenner, born in 1920 in the famous South Tyrolean wine village of Tramin, the place which has given its name to the world's favourite aromatic grape variety, Gewürztraminer. Ludwig Psenner's life story is one of a straightforward and sincere man who emanated a catching vigour. At an early age he threw himself into the craft of distilling, delving into the recondite processes and mysteries involved. Then at the age of 27 he founded his own distillery, installing his first bain marie still.