Advent Magic: Where Christmas Lights and Traditions Meet

The Christmas season in Südtirols Süden is a feast for the senses. When the first snowflakes fall and the landscape transforms into a winter wonderland, the towns and villages shine in festive splendor. The streets are adorned with lights, and the air is filled with the scent of cinnamon, roasted almonds, and mulled wine.


A true highlight is the South Tyrolean Christmas markets in Bolzano, Merano, Bressanone, Brunico, and Vipiteno. Here, you can discover handcrafted artisan goods, taste regional specialties, and let yourself be enchanted by the festive atmosphere. Each market has its own charm and offers a unique experience.

But it’s not just the larger cities that invite you to linger. In the picturesque villages of the Südtiroler Unterland Valley, you’ll find atmospheric Christmas events. Experience traditional nativity displays, attend reflective Advent concerts, or stroll through small yet charming Christmas markets lovingly designed with great attention to detail.

Let yourself be enchanted by the magic of Advent in Südtirols Süden and enjoy unforgettable moments filled with warmth, tradition, and joy.